{"id":497,"date":"2016-04-22T16:34:00","date_gmt":"2016-04-22T15:34:00","guid":{"rendered":"http:\/\/www.keyade.com\/agence\/?p=497"},"modified":"2016-09-21T17:15:53","modified_gmt":"2016-09-21T16:15:53","slug":"test-des-extraits-de-site-dynamiques","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/test-des-extraits-de-site-dynamiques","title":{"rendered":"Test des extraits de site dynamiques dans les annonces Google avec Rue du Commerce"},"content":{"rendered":"<p style=\"text-align: justify;\">Les extraits de site dynamiques (structured snippets) sont des extensions d\u2019annonce Google permettant de donner aux internautes des informations suppl\u00e9mentaires sur vos produits ou services ou ce que contient le site. Par exemple : la fr\u00e9quence d\u2019un service, les autres cat\u00e9gories de produits pertinentes, etc. Ces extensions, non cliquables, sont affich\u00e9es automatiquement par Google en fonction de l\u2019\u00e9ligibilit\u00e9 de l\u2019annonce.<\/p>\n<p style=\"text-align: justify;\">Test\u00e9es sur une campagne produit pour Rue Du Commerce depuis d\u00e9but f\u00e9vrier, ces extensions pr\u00e9sentent d\u00e9j\u00e0 des r\u00e9sultats int\u00e9ressants : affich\u00e9es \u00e0 22% du temps par rapport aux annonces ne les contenant pas, elles enregistrent un taux de clic sup\u00e9rieur de 4 points. Cet impact sur le trafic s\u2019explique d\u2019une part par la diffusion d\u2019une information sp\u00e9cifique au produit, mais aussi par la maximisation de la pr\u00e9sence sur la page de r\u00e9sultats de recherche. En effet, les extensions de site dynamiques peuvent parfaitement s\u2019ajouter \u00e0 d\u2019autres extensions d\u2019annonces (callouts, reviews\u2026) et aux sitelinks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les extraits de site dynamiques (structured snippets) sont des extensions d\u2019annonce Google permettant de donner aux internautes des informations suppl\u00e9mentaires sur vos produits ou services ou ce que contient le site. Par exemple : la fr\u00e9quence d\u2019un service, les autres cat\u00e9gories de produits pertinentes, etc. Ces extensions, non cliquables, sont affich\u00e9es automatiquement par Google en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[113,5,121],"class_list":["post-497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea","tag-google","tag-sea","tag-test"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Test des extraits de site dynamiques Google | Keyade<\/title>\n<meta name=\"description\" content=\"Keyade teste ces extensions d\u2019annonce pour Rue Du Commerce. 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