{"id":481,"date":"2016-03-29T11:09:59","date_gmt":"2016-03-29T10:09:59","guid":{"rendered":"http:\/\/www.keyade.com\/agence\/?p=481"},"modified":"2016-09-21T17:17:17","modified_gmt":"2016-09-21T16:17:17","slug":"seo-filtre-penguin","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/seo-filtre-penguin","title":{"rendered":"SEO : le filtre Penguin serait imminent"},"content":{"rendered":"<p style=\"text-align: justify;\">La derni\u00e8re mise \u00e0 jour du filtre Google Penguin date de plus d\u2019un an (fin 2014). Depuis, bien qu&#8217;annonc\u00e9e d\u00e9j\u00e0 plusieurs fois, la prochaine mise \u00e0 jour, n\u2019est toujours pas sortie. Gary Illyes, l\u2019un des principaux interlocuteurs chez Google pour le SEO, dit d&#8217;ailleurs qu\u2019il ne faut plus compter sur lui pour faire des pronostics. Lanc\u00e9 pour la premi\u00e8re fois en avril 2012, le filtre Penguin a \u00e9t\u00e9 cr\u00e9\u00e9 pour lutter contre la prolif\u00e9ration de liens entrants cr\u00e9\u00e9s artificiellement. Ces liens pointent vers un site web et lui donnent une popularit\u00e9 abusive, biaisant ainsi les r\u00e9sultats en faveur de contenus peut-\u00eatre peu pertinents.<\/p>\n<p style=\"text-align: justify;\">Pour sa prochaine mise \u00e0 jour, une question se pose chez les sp\u00e9cialistes du SEO : le filtre Penguin op\u00e8rera-t-il en continu ? La r\u00e9ponse est oui, c\u2019est m\u00eame un changement important annonc\u00e9 par Google. Cela signifie que le risque d\u2019\u00eatre affect\u00e9 par ce filtre sera permanent \u00e0 partir de la date de son prochain lancement. Cela signifie aussi qu\u2019il sera plus facile de sortir d\u2019une p\u00e9nalit\u00e9 puisqu\u2019il ne sera plus n\u00e9cessaire d\u2019attendre une mise \u00e0 jour pouvant prendre de longs mois, voire&#8230; plus d\u2019un an.<\/p>\n<p style=\"text-align: justify;\">Pour anticiper l&#8217;arriv\u00e9e de ce nouveau filtre, il faut v\u00e9rifier que votre site n&#8217;a pas de backlinks potentiellement toxiques. Apr\u00e8s avoir fait le tri, vous pourrez fournir une liste \u00e0 Google dans la Search Console pour que l\u2019algorithme annule l\u2019effet positif ou n\u00e9gatif de ces liens. Attention, trop de liens d\u00e9savou\u00e9s risquent d&#8217;amputer votre site d\u2019une popularit\u00e9 positive pour son positionnement dans les r\u00e9sultats naturels de Google. Dans le doute, n&#8217;h\u00e9sitez pas \u00e0 <a href=\"mailto:seo@keyade.com?subject=A%20propos%20de%20l%27update%20Google%20Penguin\">contacter nos consultants SEO<\/a> pour vous accompagner dans cette d\u00e9marche.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La derni\u00e8re mise \u00e0 jour du filtre Google Penguin date de plus d\u2019un an (fin 2014). Depuis, bien qu&#8217;annonc\u00e9e d\u00e9j\u00e0 plusieurs fois, la prochaine mise \u00e0 jour, n\u2019est toujours pas sortie. Gary Illyes, l\u2019un des principaux interlocuteurs chez Google pour le SEO, dit d&#8217;ailleurs qu\u2019il ne faut plus compter sur lui pour faire des pronostics. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135],"tags":[113,119],"class_list":["post-481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En SEO, le filtre Google Penguin serait imminent | Keyade<\/title>\n<meta name=\"description\" content=\"Bien qu&#039;annonc\u00e9e plusieurs fois, la sortie de ce filtre n&#039;a toujours pas eu lieu. 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