{"id":4793,"date":"2018-04-11T14:46:20","date_gmt":"2018-04-11T13:46:20","guid":{"rendered":"https:\/\/www.keyade.com\/agence\/?p=3019"},"modified":"2018-06-19T14:36:34","modified_gmt":"2018-06-19T13:36:34","slug":"winning-with-mobile-simulateur-de-google-estimer-limpact-de-navigation-mobile-conversions","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/winning-with-mobile-simulateur-de-google-estimer-limpact-de-navigation-mobile-conversions","title":{"rendered":"&#8216;Winning with Mobile&#8217; le simulateur de Google pour estimer l&#8217;impact de la navigation mobile sur les conversions"},"content":{"rendered":"<p style=\"text-align: justify;\">Au 1<sup>er<\/sup>\u00a0juillet 2018, Google aura enti\u00e8rement d\u00e9ploy\u00e9 son index mobile-first\u00a0(un seul et m\u00eame index de sites et d\u2019applications qui explore en priorit\u00e9 le contenu affich\u00e9 pour les mobiles pour renvoyer un r\u00e9sultat). Un site internet qui propose une exp\u00e9rience mobile insuffisante verra donc son r\u00e9f\u00e9rencement impact\u00e9 n\u00e9gativement. Dans ce nouvel index, le temps de chargement des pages joue un r\u00f4le d\u00e9terminant\u00a0: selon les estimations de Google, chaque seconde suppl\u00e9mentaire de chargement diminue les conversions de 7%.<\/p>\n<p style=\"text-align: justify;\">Google appuie donc sa communication aupr\u00e8s des e-commer\u00e7ants et des agences pour les accompagner dans la derni\u00e8re ligne droite de leur transformation mobile-first. Le g\u00e9ant du web met notamment \u00e0 disposition un outil \u2013\u00a0<a href=\"https:\/\/exchange.keyade.com\/owa\/redir.aspx?C=555kEd8D-WhZJj-cdPASviNqswCic_JRnBW5SNXQE6QTkGwjqaPVCA..&amp;URL=https%3a%2f%2fwww.thinkwithgoogle.com%2ffeature%2fmobile\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/exchange.keyade.com\/owa\/redir.aspx?C=555kEd8D-WhZJj-cdPASviNqswCic_JRnBW5SNXQE6QTkGwjqaPVCA..&amp;URL=https%3a%2f%2fwww.thinkwithgoogle.com%2ffeature%2fmobile\">Winning With Mobile<\/a>, disponible sur Think With Google \u2013 qui permet de calculer l\u2019impact du temps de chargement des pages sur les conversions. Dans un premier temps, Google d\u00e9termine le temps de chargement de votre site sur mobile (en 3G ou 4G) puis vous invite \u00e0 renseigner quelques \u00e9l\u00e9ments\u00a0: le nombre moyen de visiteurs mensuels, le taux de conversion et le panier moyen habituels de votre site. Le simulateur affiche ensuite le revenu annuel suppl\u00e9mentaire qui serait gagn\u00e9 en fonction de la diminution du temps de chargement des pages mobiles.<\/p>\n<p style=\"text-align: justify;\">Olivier Ffrench, consultant SEO chez Keyade, ajoute\u00a0:\u00a0<em>\u00ab\u00a0Il s\u2019agit d\u2019un outil tr\u00e8s visuel qui permet avant tout de sensibiliser aux enjeux de l\u2019optimisation des temps de chargement pour les sites e-commerce.\u00a0Google a \u00e9galement lanc\u00e9\u00a0<a href=\"https:\/\/exchange.keyade.com\/owa\/redir.aspx?C=ulPTv5XMWYAAxb1gI2NHENSm8pJZ4xdbqs2lKK8R7cITkGwjqaPVCA..&amp;URL=https%3a%2f%2fdevelopers.google.com%2fweb%2ftools%2flighthouse%2f\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/exchange.keyade.com\/owa\/redir.aspx?C=ulPTv5XMWYAAxb1gI2NHENSm8pJZ4xdbqs2lKK8R7cITkGwjqaPVCA..&amp;URL=https%3a%2f%2fdevelopers.google.com%2fweb%2ftools%2flighthouse%2f\">LightHouse<\/a>, int\u00e9gr\u00e9 aux outils de d\u00e9veloppement de Chrome. Il permet l\u2019analyse et l\u2019am\u00e9lioration de la qualit\u00e9 des pages web (en termes de rapidit\u00e9 de chargement, d\u2019impl\u00e9mentation des Progressive Web Apps, de performance et de bonnes pratiques web). Une ressource int\u00e9ressante pour ajouter des crit\u00e8res d\u2019ergonomie aux tests de temps de chargement afin de mieux adapter ses pages au mobile.\u00a0\u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au 1er\u00a0juillet 2018, Google aura enti\u00e8rement d\u00e9ploy\u00e9 son index mobile-first\u00a0(un seul et m\u00eame index de sites et d\u2019applications qui explore en priorit\u00e9 le contenu affich\u00e9 pour les mobiles pour renvoyer un r\u00e9sultat). Un site internet qui propose une exp\u00e9rience mobile insuffisante verra donc son r\u00e9f\u00e9rencement impact\u00e9 n\u00e9gativement. Dans ce nouvel index, le temps de chargement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135,295],"tags":[113,119,145],"class_list":["post-4793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-fil-actualite","tag-google","tag-seo","tag-techno"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Winning with mobile&#039; : impact de la navigation mobile sur les conversions<\/title>\n<meta name=\"description\" content=\"A l&#039;heure du mobile-first index, le simulateur Google permet d&#039;estimer combien le temps de t\u00e9l\u00e9chargement des pages sur mobile influe sur les conversions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/en\/winning-with-mobile-simulateur-de-google-estimer-limpact-de-navigation-mobile-conversions\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Winning with mobile&#039; 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