{"id":4781,"date":"2018-02-13T11:59:31","date_gmt":"2018-02-13T10:59:31","guid":{"rendered":"https:\/\/www.keyade.com\/agence\/?p=2901"},"modified":"2018-06-25T14:52:16","modified_gmt":"2018-06-25T13:52:16","slug":"strategies-audiences-sea-etude-de-cas2","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/strategies-audiences-sea-etude-de-cas2","title":{"rendered":"[ETUDE DE CAS] Strat\u00e9gies d&#8217;audiences SEA (2\/2)"},"content":{"rendered":"<h2 style=\"text-align: left;\"><span style=\"color: #00aae3;\">Comment un annonceur du secteur du pr\u00eat-\u00e0-porter am\u00e9liore sa rentabilit\u00e9 sur les p\u00e9riodes promotionnelles gr\u00e2ce \u00e0 une strat\u00e9gie d\u2019audiences<\/span><\/h2>\n<h3 style=\"text-align: justify;\"><strong>AUDIENCES<\/strong><\/h3>\n<p style=\"text-align: left;\">En 2017, outre les soldes, l\u2019annonceur a organis\u00e9 quatre op\u00e9rations promotionnelles sur son site internet. A chaque op\u00e9ration, les consultants Keyade cr\u00e9ent un bassin d\u2019audience regroupant tous les internautes venus visiter le site pendant l\u2019op\u00e9ration commerciale.<\/p>\n<h3 style=\"text-align: left;\"><strong>UTILISER L\u2019INT\u00c9R\u00caT DES INTERNAUTES POUR LES PROMOTIONS<\/strong><\/h3>\n<p style=\"text-align: justify;\">Au cours de la promotion commerciale suivante, les consultants boostent les ench\u00e8res sur le ou les bassins d\u2019audiences obtenus pr\u00e9c\u00e9demment. Ils reciblent ainsi des visiteurs qui se sont montr\u00e9s int\u00e9ress\u00e9s par les produits de la marque <em>et<\/em> ont manifest\u00e9 un int\u00e9r\u00eat pour les promotions.<\/p>\n<p style=\"text-align: justify;\">Objectif\u00a0du dispositif\u00a0: augmenter le trafic qualifi\u00e9 et donc le taux de transformation.<\/p>\n<h3 style=\"text-align: justify;\"><strong>R\u00c9SULTATS<\/strong><\/h3>\n<p style=\"text-align: justify;\">Les consultants Keyade comparent les performances des audiences \u2018Promotionnelles\u2019 \u00e0 celles des campagnes classiques sur l\u2019ensemble de l\u2019ann\u00e9e. Les chiffres mettent en \u00e9vidence un trafic plus qualifi\u00e9, une am\u00e9lioration des param\u00e8tres du compte et, in fine, de la performance\u00a0:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Trafic\u00a0: +5,4% sur le CTR \/ Position moyenne de 1,5 (vs. 2,3 pour les campagnes classiques)<\/li>\n<li>Conversions\u00a0: +3% sur le TTR \/ +15% sur le chiffre d\u2019affaires<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Comment un annonceur du secteur du pr\u00eat-\u00e0-porter am\u00e9liore sa rentabilit\u00e9 sur les p\u00e9riodes promotionnelles gr\u00e2ce \u00e0 une strat\u00e9gie d\u2019audiences AUDIENCES En 2017, outre les soldes, l\u2019annonceur a organis\u00e9 quatre op\u00e9rations promotionnelles sur son site internet. A chaque op\u00e9ration, les consultants Keyade cr\u00e9ent un bassin d\u2019audience regroupant tous les internautes venus visiter le site pendant l\u2019op\u00e9ration [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,295],"tags":[313,5],"class_list":["post-4781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas","category-fil-actualite","tag-audiences","tag-sea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etude de cas sur les strat\u00e9gies d&#039;audiences SEA (2\/2)<\/title>\n<meta name=\"description\" content=\"Keyade booste les performances d&#039;op\u00e9rations commerciales en reciblant des internautes qui se sont montr\u00e9s int\u00e9ress\u00e9s par la marque ET ses 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