{"id":4767,"date":"2017-11-14T17:56:29","date_gmt":"2017-11-14T16:56:29","guid":{"rendered":"https:\/\/www.keyade.com\/agence\/?p=2703"},"modified":"2017-11-14T17:56:29","modified_gmt":"2017-11-14T16:56:29","slug":"campagnes-lead-gen-forms-linkedin-complement-dune-strategie-facebook-mature","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/campagnes-lead-gen-forms-linkedin-complement-dune-strategie-facebook-mature","title":{"rendered":"Les campagnes \u2018Lead Gen Forms\u2019 en compl\u00e9ment d\u2019une strat\u00e9gie Facebook mature"},"content":{"rendered":"<p style=\"text-align: justify;\">En social media, il y en a beaucoup pour Facebook. Mais LinkedIn aussi propose son lot d\u2019offres publicitaires m\u00e9ritant d\u2019\u00eatre int\u00e9gr\u00e9es \u00e0 une strat\u00e9gie social media\u00a0! Petit dernier du r\u00e9seau professionnel, le format \u2018Lead Gen Form\u2019 capitalise sur l\u2019engagement des utilisateurs pour constituer des leads tr\u00e8s qualitatifs. Lorsqu\u2019un utilisateur LinkedIn engage avec votre contenu sponsoris\u00e9 via un call-to-action (par exemple\u00a0: t\u00e9l\u00e9charger un eBook, participer \u00e0 un \u00e9v\u00e8nement, s\u2019inscrire \u00e0 un webinar\u2026), il est redirig\u00e9 sur un formulaire pr\u00e9-rempli avec ses informations personnelles charg\u00e9es \u00e0 partir de son profil (nom, entreprise, fonction, secteur, localisation\u2026). Pour terminer son action, l\u2019utilisateur valide ce formulaire en un clic, et l\u2019annonceur collecte ainsi un lead tr\u00e8s qualifi\u00e9.<\/p>\n<p style=\"text-align: justify;\">Partenaire Social Media d\u2019un acteur majeur du secteur banque\/assurance, Keyade propose un test du format Lead Gen Form sur LinkedIn. Pour l\u2019annonceur, qui d\u00e9ploie une strat\u00e9gie d\u00e9j\u00e0 mature sur Facebook, le r\u00e9servoir de donn\u00e9es professionnelles que poss\u00e8de LinkedIn repr\u00e9sente une nouvelle opportunit\u00e9 de toucher sa cible. <em>\u00ab Sur LinkedIn, le secteur d\u2019activit\u00e9, l\u2019intitul\u00e9 de poste ou encore la fonction des utilisateurs nous renseignent sur les profils CSP+, c\u0153ur de cible de l\u2019annonceur, mais difficiles \u00e0 cibler comme tels sur Facebook\u00a0\u00bb<\/em>, explique Mathilde Buche, Consultante Social Media chez Keyade.<\/p>\n<p style=\"text-align: justify;\">Sur les premi\u00e8res semaines de test, les r\u00e9sultats sont compar\u00e9s aux campagnes Facebook en cours. Il en ressort que les Co\u00fbts Par Lead (CPL) sur LinkedIn sont 2 fois inf\u00e9rieurs aux Co\u00fbts Par Action (CPA) sur Facebook. Mathilde compl\u00e8te l\u2019analyse\u00a0: <em>\u00ab\u00a0Bien entendu, les deux indicateurs ne peuvent pas \u00eatre compar\u00e9s strictement, mais l\u2019annonceur a trouv\u00e9 l\u2019\u00e9quilibre de son mix Social Media. La marque utilise ainsi les formats compl\u00e9mentaires des plateformes pour toucher sa cible le plus largement et exhaustivement possible, tout en respectant ses contraintes de budgets \u00bb.<\/em> Pour conclure, l\u2019annonceur a souhait\u00e9 poursuivre les campagnes Lead Gen Form sur plusieurs mois suppl\u00e9mentaires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En social media, il y en a beaucoup pour Facebook. Mais LinkedIn aussi propose son lot d\u2019offres publicitaires m\u00e9ritant d\u2019\u00eatre int\u00e9gr\u00e9es \u00e0 une strat\u00e9gie social media\u00a0! Petit dernier du r\u00e9seau professionnel, le format \u2018Lead Gen Form\u2019 capitalise sur l\u2019engagement des utilisateurs pour constituer des leads tr\u00e8s qualitatifs. Lorsqu\u2019un utilisateur LinkedIn engage avec votre contenu sponsoris\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[309,59],"class_list":["post-4767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-linkedin","tag-socialmedia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campagnes Lead Gen Form sur LinkedIn | Keyade<\/title>\n<meta name=\"description\" content=\"Les campagnes Lead Gen Form sur LinkedIn s&#039;inscrivent au sein du mix social media et permettent de compl\u00e9ter une strat\u00e9gie Facebook d\u00e9j\u00e0 mature\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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