{"id":4749,"date":"2017-05-10T10:57:12","date_gmt":"2017-05-10T09:57:12","guid":{"rendered":"https:\/\/www.keyade.com\/agence\/?p=1615"},"modified":"2017-05-10T10:57:12","modified_gmt":"2017-05-10T09:57:12","slug":"e-commercants-lheure-https-a-sonne-2","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/e-commercants-lheure-https-a-sonne-2","title":{"rendered":"E-commer\u00e7ants, l&#039;heure du https a sonn\u00e9"},"content":{"rendered":"<p style=\"text-align: justify;\">Tout d\u2019abord, petit rappel pour les moins \u2018geeks\u2019 d\u2019entre nous\u00a0: http d\u00e9signe le protocole de transfert de donn\u00e9es entre un site web et l\u2019ordinateur de l\u2019internaute. Https d\u00e9signe le m\u00eame protocole mais avec un transfert de donn\u00e9es s\u00e9curis\u00e9.<br \/>\nDepuis le d\u00e9but de l\u2019ann\u00e9e, le passage du http au https pour les sites internet est le sujet-coqueluche des sp\u00e9cialistes SEO. Pourquoi au juste\u00a0? La premi\u00e8re raison, c\u2019est la perception qu\u2019aura l\u2019utilisateur de votre site, particuli\u00e8rement si c\u2019est un site marchand. Car sur les sites en http, les navigateurs g\u00e9n\u00e8rent une alerte de s\u00e9curit\u00e9 \u00e0 l\u2019\u00e9tape du r\u00e8glement du panier. Bien qu\u2019encore discr\u00e8te, cette alerte pourrait entra\u00eener des abandons, avec une incidence \u00e0 pr\u00e9voir sur les conversions.<br \/>\nViennent ensuite des raisons strat\u00e9giques SEO. Lionel Millet, Consultant SEO chez Keyade explique\u00a0: \u00ab\u00a0<em>Google prend en compte le https dans le classement des r\u00e9sultats de recherche depuis 2014 mais l\u2019impact a mis du temps \u00e0 se faire ressentir. En avril 2017, un lien sur deux de la premi\u00e8re page de r\u00e9sultats Google est un lien https et cette proportion devrait atteindre 65% \u00e0 la fin de l\u2019ann\u00e9e. Le passage en https serait donc un moyen de gagner quelques positions SEO (1 \u00e0 2 en moyenne). Cependant, les statistiques avanc\u00e9es cachent une grande disparit\u00e9 entre les secteurs d\u2019activit\u00e9\u00a0: certains pr\u00e9sentent d\u00e9j\u00e0 100% de liens https sur la premi\u00e8re page de r\u00e9sultats Google quand d\u2019autres secteurs plafonnent \u00e0 30%, avec un site leader toujours en http. Le passage en https est donc un projet qu\u2019il faut prioriser en fonction de la concurrence sur votre march\u00e9\u00a0<\/em>\u00bb.<br \/>\nLionel et l\u2019\u00e9quipe SEO Keyade accompagnent d\u00e9j\u00e0 une bonne partie de leurs clients sur la planification d\u2019un passage en https et recommandent vivement aux marques de le r\u00e9aliser avant la prochaine mise \u00e0 jour Google pr\u00e9vue en octobre 2017. Pour am\u00e9liorer le SEO d\u2019une part et anticiper une potentielle chute des ventes e-commerce d\u2019autre part.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tout d\u2019abord, petit rappel pour les moins \u2018geeks\u2019 d\u2019entre nous\u00a0: http d\u00e9signe le protocole de transfert de donn\u00e9es entre un site web et l\u2019ordinateur de l\u2019internaute. Https d\u00e9signe le m\u00eame protocole mais avec un transfert de donn\u00e9es s\u00e9curis\u00e9. Depuis le d\u00e9but de l\u2019ann\u00e9e, le passage du http au https pour les sites internet est le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135],"tags":[119],"class_list":["post-4749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commer\u00e7ants, l&#039;heure du https a sonn\u00e9 | Keyade<\/title>\n<meta name=\"description\" content=\"Pourquoi le passage de votre site http en https est essentiel pour votre SEO et anticiper une potentielle chute des ventes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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