{"id":4733,"date":"2016-09-08T10:49:29","date_gmt":"2016-09-08T09:49:29","guid":{"rendered":"http:\/\/www.keyade.com\/agence\/?p=873"},"modified":"2016-09-08T10:49:29","modified_gmt":"2016-09-08T09:49:29","slug":"groupm-connect-keyade-feed-optimisation-on-demand-2","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/groupm-connect-keyade-feed-optimisation-on-demand-2","title":{"rendered":"GroupM Connect et Keyade lancent l&#039;offre Feed Optimisation On Demand"},"content":{"rendered":"<p style=\"text-align: justify;\">En 2016, 93% des responsables marketing ont d\u00e9clar\u00e9 que les donn\u00e9es jouent un r\u00f4le essentiel dans leur r\u00e9ussite marketing (Experian). La cr\u00e9ation, la structuration puis la gestion de flux de donn\u00e9es fiables et p\u00e9rennes sont donc ind\u00e9niablement au c\u0153ur des enjeux marketing actuels.<\/p>\n<p style=\"text-align: justify;\">Pour accompagner les annonceurs sur ces enjeux, Keyade et GroupM Connect lancent FOOD (Feed Optimisation On Demand), une offre qui propose le plus haut niveau de flexibilit\u00e9 pour r\u00e9pondre \u00e0 toutes les probl\u00e9matiques de flux existantes : aussi bien sur la cr\u00e9ation, la diffusion et le transfert de flux que sur la mise en place d\u2019une vision analytique consolid\u00e9e de leurs performances.<\/p>\n<p style=\"text-align: justify;\">Toutes les options sont possibles pour cette offre enti\u00e8rement sur mesure : r\u00e9cup\u00e9rer les sources par API, FTP, URL, email&#8230;, fusionner plusieurs sources, traiter tous les types de donn\u00e9es (CRM, produits&#8230;), g\u00e9rer tous les types de formats (CSV, XML, Excel, en entr\u00e9e comme en sortie). Si aucun flux produit n\u2019existe, il est m\u00eame possible de r\u00e9aliser un scraping du site pour en cr\u00e9er un.<\/p>\n<p style=\"text-align: justify;\">Cette large offre de services s\u2019appuie d\u2019une part sur une \u00e9quipe enti\u00e8rement d\u00e9di\u00e9e (audits exhaustifs, forte r\u00e9activit\u00e9 du support technique, r\u00e9alisation tr\u00e8s rapide des projets\u2026) et d\u2019autre part sur la puissance de la technologie Keyade (gestion des probl\u00e9matiques de s\u00e9curit\u00e9, de cryptage, de stockage des donn\u00e9es, etc.). Aujourd\u2019hui, plusieurs annonceurs Keyade (La Redoute, Jacadi, PriceMinister&#8230;) font confiance \u00e0 l&#8217;\u00e9quipe pour adresser leurs diff\u00e9rentes et si sp\u00e9cifiques probl\u00e9matiques de flux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2016, 93% des responsables marketing ont d\u00e9clar\u00e9 que les donn\u00e9es jouent un r\u00f4le essentiel dans leur r\u00e9ussite marketing (Experian). La cr\u00e9ation, la structuration puis la gestion de flux de donn\u00e9es fiables et p\u00e9rennes sont donc ind\u00e9niablement au c\u0153ur des enjeux marketing actuels. Pour accompagner les annonceurs sur ces enjeux, Keyade et GroupM Connect lancent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[139],"class_list":["post-4733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-vie-de-lagence","tag-flux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GroupM Connect et Keyade lancent l&#039;offre Feed Optimisation On Demand<\/title>\n<meta name=\"description\" content=\"L&#039;offre FOOD est con\u00e7ue pour accompagner les annonceurs sur leurs probl\u00e9matiques flux avec le plus haut niveau de flexibilit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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