{"id":4711,"date":"2016-01-28T13:42:12","date_gmt":"2016-01-28T12:42:12","guid":{"rendered":"http:\/\/www.keyade.com\/agence\/?p=415"},"modified":"2016-01-28T13:42:12","modified_gmt":"2016-01-28T12:42:12","slug":"instagram-limage-prend-vie-2","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/instagram-limage-prend-vie-2","title":{"rendered":"Instagram : l&#039;image prend vie"},"content":{"rendered":"<p style=\"text-align: justify;\">Depuis l\u2019ouverture du r\u00e9seau Instagram \u00e0 l\u2019achat en self-service, deux nouveaux formats sont venus compl\u00e9ter l\u2019offre initiale (\u00e0 savoir, le simple format photo) :<\/p>\n<p style=\"text-align: justify;\">&#8211; les <strong>carousel ads<\/strong>, qui permettent aux utilisateurs d\u2019acc\u00e9der \u00e0 plusieurs visuels de vos produits (ou une photo panoramique) en scrollant vers la gauche ;<br \/>\n&#8211; les <strong>video ads<\/strong>, jusqu\u2019\u00e0 30 secondes de vid\u00e9o pour augmenter la qualit\u00e9 d\u2019immersion visuelle.<\/p>\n<p style=\"text-align: justify;\">Ces nouveaux formats, plus interactifs, contribuent \u00e0 renforcer l\u2019engagement sur ces publications et \u00e0 maximiser l\u2019impact des marques. Des call-to-action int\u00e9gr\u00e9s aux posts comme \u00ab en savoir plus \u00bb ou \u00ab r\u00e9server maintenant \u00bb permettent d\u2019ailleurs de rediriger les utilisateurs sur votre site mobile. Ainsi, ces formats s\u2019inscrivent dans une logique de performance, au m\u00eame titre que les formats \u00e0 la performance activ\u00e9s sur Facebook. Instagram peut donc remplir soit un objectif branding de notori\u00e9t\u00e9 et d\u2019engagement, soit un objectif performance d\u2019acquisition. Nous avons h\u00e2te de pouvoir partager nos r\u00e9sultats !<\/p>\n<p style=\"text-align: justify;\">En attendant, on vous donne un petit tips\u00a0 d\u2019agence : le format vid\u00e9o sur Instagram est diffus\u00e9 en boucle (les vid\u00e9os sont rejou\u00e9es depuis le d\u00e9but une fois qu\u2019elles sont termin\u00e9es). Vous pouvez donc r\u00e9aliser des vid\u00e9os dont le d\u00e9roul\u00e9 ressemble au format GIF anim\u00e9 et ainsi cr\u00e9er des campagnes conjointes avec Facebook (qui supporte depuis peu ce format).\u00a0A noter que les r\u00e9centes nouveaut\u00e9s Instagram (formats, ciblages, modes d\u2019achat) sont fortement inspir\u00e9es de Facebook et renforcent la compl\u00e9mentarit\u00e9 des deux plateformes pour une strat\u00e9gie social media r\u00e9ussie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis l\u2019ouverture du r\u00e9seau Instagram \u00e0 l\u2019achat en self-service, deux nouveaux formats sont venus compl\u00e9ter l\u2019offre initiale (\u00e0 savoir, le simple format photo) : &#8211; les carousel ads, qui permettent aux utilisateurs d\u2019acc\u00e9der \u00e0 plusieurs visuels de vos produits (ou une photo panoramique) en scrollant vers la gauche ; &#8211; les video ads, jusqu\u2019\u00e0 30 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[101,59,103],"class_list":["post-4711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-instagram","tag-socialmedia","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quand l&#039;image prend vie sur Instagram | Keyade<\/title>\n<meta name=\"description\" content=\"Nouveaux formats plus interactifs, les carousels ads et les video ads contribuent \u00e0 renforcer l&#039;engagement et \u00e0 maximiser l&#039;impact des marques sur Instagram\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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