{"id":423,"date":"2016-02-05T10:05:29","date_gmt":"2016-02-05T09:05:29","guid":{"rendered":"http:\/\/www.keyade.com\/agence\/?p=423"},"modified":"2016-09-21T17:19:17","modified_gmt":"2016-09-21T16:19:17","slug":"corinne-pessus-mindshare","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/corinne-pessus-mindshare","title":{"rendered":"Entretien avec Corinne Pessus, Pr\u00e9sidente de MediaCom France (GroupM\/WPP)"},"content":{"rendered":"

Corinne, comment ta carri\u00e8re dans les m\u00e9dias\u00a0a-t-elle d\u00e9but\u00e9\u00a0?<\/strong><\/p>\n

Je me suis orient\u00e9e vers les m\u00e9dias gr\u00e2ce \u00e0 des stages. Pour la petite histoire, j\u2019ai fait un premier stage chez Leo Burnett en \u00ab\u00a0commercial pur\u00a0\u00bb, puis un second plus proche de la gestion m\u00e9dia, avec Patricia Le Quellec, qui \u00e9tait jusqu’\u00e0 peu\u00a0Directrice Medias chez Danone. Danone est l\u2019un de nos principaux clients chez Mediacom. A l\u2019\u00e9poque les agences de cr\u00e9ation comprenaient pl\u00e9thore d\u2019activit\u00e9s comme le commercial, les m\u00e9dias, l\u2019achat d\u2019art, la cr\u00e9ation, le planning strat\u00e9gique. Ce qui m\u2019int\u00e9ressait c\u2019\u00e9tait de trouver ma voie. J\u2019ai int\u00e9gr\u00e9 une agence, puis une autre, puis encore une autre\u2026<\/p>\n

Tu as pass\u00e9 11 ans chez Starcom\u00a0?<\/strong><\/p>\n

Tout \u00e0 fait, Starcom, du groupe Publicis. En fait il y a deux soci\u00e9t\u00e9s qui ont marqu\u00e9 ma carri\u00e8re. La premi\u00e8re c\u2019est CLM BBDO, o\u00f9 j\u2019ai tout appris du planning strat\u00e9gique et o\u00f9 j\u2019ai vraiment compris l\u2019intelligence que \u00e7a apportait aux m\u00e9dias. A l\u2019\u00e9poque, c\u2019\u00e9tait l\u2019une des premi\u00e8res offres de planning strat\u00e9gique et CLM BBDO \u00e9tait d\u00e9j\u00e0 tr\u00e8s fort sur le march\u00e9 fran\u00e7ais. J\u2019ai eu la chance de baigner dans cet environnement tr\u00e8s novateur. C\u2019est l\u00e0 que j\u2019ai d\u00e9couvert pour la premi\u00e8re fois comment on travaillait sur Powerpoint, je veux dire, avec des bullet points\u00a0! Nous on avait plut\u00f4t l\u2019habitude de mettre 300 \u00e0 400 mots par slide. Donc voil\u00e0, c\u2019est un m\u00e9tier qui m\u2019a beaucoup apport\u00e9 en termes de r\u00e9flexion, de synth\u00e9tisation des id\u00e9es.<\/p>\n

La seconde entreprise qui a marqu\u00e9 ma carri\u00e8re c\u2019est bien s\u00fbr Publicis, chez qui je suis rest\u00e9e 11 ans parce que j\u2019ai eu la chance d\u2019y vivre des \u00e9volutions successives, en m\u00eame temps que des \u00e9volutions de la soci\u00e9t\u00e9. A l\u2019origine, je suis entr\u00e9e chez Mediafirst, qui a \u00e9t\u00e9 rachet\u00e9e par Publicis. J\u2019ai donc \u00e9volu\u00e9 en m\u00eame temps que la soci\u00e9t\u00e9, avec \u00e0 la fin, l\u2019arriv\u00e9e en tant que CEO de Thierry Jadot, qui est aujourd\u2019hui pr\u00e9sident de Dentsu Aegis Network. Ca a \u00e9t\u00e9 une tr\u00e8s belle aventure.<\/p>\n

Et aujourd\u2019hui tu es \u00e0 la t\u00eate de Mediacom. Qu\u2019est-ce qui te plait dans cette fonction\u00a0?<\/strong><\/p>\n

Deux choses\u00a0: l\u2019excitation du business et des clients d\u2019une part, et la mise en place de nouvelles id\u00e9es avec tous les collaborateurs pour construire l\u2019agence Mediacom de demain. Nous sommes en perp\u00e9tuelle \u00e9volution\u00a0! Quand je suis arriv\u00e9e, nous avons \u00e9crit le projet Mediacom 2015. Nous l\u2019avons vu se construire, se mettre en place progressivement, et aujourd\u2019hui c\u2019est extr\u00eamement gratifiant de prendre du recul et voir l\u2019aboutissement de tous ces projets. On a commenc\u00e9 par poser les fondamentaux, comme on pose la base d\u2019une maison. Puis viennent le premier \u00e9tage, le second \u00e9tage, et aujourd\u2019hui on est en train de choisir la couleur des petits rideaux que l\u2019on met aux fen\u00eatres. C\u2019est vraiment tr\u00e8s gratifiant de voir un projet qui \u00e9volue dans le temps.<\/p>\n

Ca ressemble \u00e0 un v\u00e9ritable projet de coh\u00e9sion entre les collaborateurs, qu\u2019en retires-tu sur le plan humain\u00a0?<\/strong><\/p>\n

Effectivement, c\u2019est un vrai projet d\u2019entreprise, m\u00eame si c\u2019est parfois difficile \u00e0 porter dans le management. Les collaborateurs aujourd\u2019hui sont avant tout des individualit\u00e9s et c\u2019est devenu compliqu\u00e9 d\u2019en faire une collectivit\u00e9. On a tous envie de r\u00e9aliser des projets ensemble mais les individualit\u00e9s ont pris le pas sur la collectivit\u00e9.<\/p>\n

Et y a-t-il des individualit\u00e9s qui t\u2019ont inspir\u00e9e au cours de ta carri\u00e8re\u00a0?<\/strong><\/p>\n

Pas forc\u00e9ment des personnes que je connais mais j\u2019admire le courage d\u2019une personnalit\u00e9 comme Angelina Jolie par exemple. J\u2019admire les choix qu\u2019elle a fait pour sa vie personnelle, l\u2019adoption, son engagement pour des causes humanitaires\u2026 De mani\u00e8re g\u00e9n\u00e9rale j\u2019admire tous les gens qui s\u2019engagent sur des activit\u00e9s parall\u00e8les pour soutenir l\u2019aide \u00e0 l\u2019enfance, \u00e0 la maltraitance, etc.<\/p>\n

Tu t\u2019investis toi-m\u00eame dans une association\u00a0?<\/strong><\/p>\n

Oui sur l\u2019autisme, je travaille avec une association. Enfin c\u2019est un autre sujet. Pour revenir sur les personnes qui m\u2019ont inspir\u00e9e, en fait, tous les gens que j\u2019ai crois\u00e9s dans ma carri\u00e8re m\u2019ont plus ou moins inspir\u00e9e. Je pense qu\u2019il y a des gens qui sont de belles personnes, plus naturellement que d\u2019autres.<\/p>\n

Et si toi tu devais inspirer les jeunes, tu leur dirais quoi\u00a0?<\/strong><\/p>\n

Je leur dirais que le m\u00e9tier de publicitaire est devenu un m\u00e9tier difficile et que pour pouvoir le faire avec plaisir, il faut \u00eatre tr\u00e8s curieux. Car la premi\u00e8re qualit\u00e9 dans ce m\u00e9tier, c\u2019est la curiosit\u00e9, et aussi l\u2019envie de sortir constamment des rails. Parce qu\u2019aujourd\u2019hui tout est ouvert\u00a0: toutes les agences proposent les m\u00eames m\u00e9tiers, peu ou prou. Faire la diff\u00e9rence c\u2019est \u00eatre capable de se renouveler, inventer de nouvelles choses, en bref\u00a0: \u00eatre curieux.<\/p>\n

GroupM a acquis Keyade il y a plus d\u2019un an maintenant, comment per\u00e7ois-tu cette arriv\u00e9e dans le groupe et comment l\u2019agence Mediacom travaille-t-elle avec nos \u00e9quipes\u00a0?<\/strong><\/p>\n

L\u2019arriv\u00e9e de Keyade est une v\u00e9ritable valeur ajout\u00e9e pour nous tous, et pour nos clients\u00a0! Je pense que Keyade s\u2019est tr\u00e8s bien int\u00e9gr\u00e9e et que nous travaillons d\u00e9j\u00e0 tr\u00e8s bien ensemble. Nous allons continuer de d\u00e9velopper notre relation mais d\u2019ores et d\u00e9j\u00e0, votre valeur ajout\u00e9e est \u00e9vidente.<\/p>\n

Si Corinne avait d\u00fb inventer quelque chose\u00a0:
\n<\/strong>\u00ab\u00a0Le parapluie\u00a0! J\u2019aurais aussi pu r\u00e9pondre Facebook, mais le parapluie, qu\u2019est-ce que c\u2019est utile\u00a0!\u00a0\u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Corinne, comment ta carri\u00e8re dans les m\u00e9dias\u00a0a-t-elle d\u00e9but\u00e9\u00a0? Je me suis orient\u00e9e vers les m\u00e9dias gr\u00e2ce \u00e0 des stages. Pour la petite histoire, j\u2019ai fait un premier stage chez Leo Burnett en \u00ab\u00a0commercial pur\u00a0\u00bb, puis un second plus proche de la gestion m\u00e9dia, avec Patricia Le Quellec, qui \u00e9tait jusqu’\u00e0 peu\u00a0Directrice Medias chez Danone. Danone […]<\/p>\n","protected":false},"author":1,"featured_media":621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[7,107],"class_list":["post-423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nos-interviews","tag-groupm","tag-mediacom"],"yoast_head":"\nCorinne Pessus, CEO de Mindshare France | Keyade @ GroupM<\/title>\n<meta name=\"description\" content=\"Dans cette interview, la pr\u00e9sidente de Mindshare revient sur son parcours partag\u00e9 entre GroupM et Publicis et parle des personnalit\u00e9s qui l'inspirent\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/en\/corinne-pessus-mindshare\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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