{"id":419,"date":"2016-02-02T12:57:22","date_gmt":"2016-02-02T11:57:22","guid":{"rendered":"http:\/\/www.keyade.com\/agence\/?p=419"},"modified":"2016-09-21T17:19:25","modified_gmt":"2016-09-21T16:19:25","slug":"maturite-des-annonceurs-sea-sur-les-differents-devices","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/maturite-des-annonceurs-sea-sur-les-differents-devices","title":{"rendered":"Etude de la maturit\u00e9 des annonceurs SEA sur les diff\u00e9rents devices"},"content":{"rendered":"<p style=\"text-align: justify;\">Le mobile, tout le monde en parle parce que c\u2019est devenu incontournable. Les tablettes, tout le monde en parle aussi parce que pour la premi\u00e8re fois depuis leur apparition, le march\u00e9 est en recul. Ne serait-il pas bienvenu de faire le point sur ces diff\u00e9rents devices sur fond de publicit\u00e9 en ligne ? Notre Monsieur Data, Stephen Nomed, s\u2019est plong\u00e9 dans les m\u00e9andres des bases de donn\u00e9es et a examin\u00e9 d\u2019un peu plus pr\u00e8s les usages SEA de nos annonceurs sur ordinateur, tablette et mobile. Son \u00e9tude s\u2019appuie sur la data Keyade pour le march\u00e9 fran\u00e7ais, tous secteurs d\u2019activit\u00e9 confondus.<\/p>\n<p style=\"text-align: justify;\">Stephen nous livre ses premi\u00e8res conclusions : <em>\u00ab L\u2019ordinateur demeure de loin la premi\u00e8re source de trafic SEA avec 68% des clics (17% pour la tablette et 15% pour le mobile). Toutefois, c\u2019est l\u2019\u00e9volution des parts de trafic qui se r\u00e9v\u00e8le vraiment int\u00e9ressante : entre 2014 et 2015, le mobile explose ses deux petits copains avec une progression de 83%, distan\u00e7ant de loin la tablette (13%) et l\u2019ordinateur qui souffre d\u2019un gros point de c\u00f4t\u00e9 (3%). Bien s\u00fbr, ces chiffres se lisent au regard des investissements : sur ordinateur, ils sont encore largement sup\u00e9rieurs en volume mais n\u2019ont progress\u00e9 que de 15% sur 2 ans, quand les investissements sur tablette ont \u00e9t\u00e9 multipli\u00e9s par 2 et les investissements sur mobile par 5. Parall\u00e8lement, le taux de transformation s\u2019est am\u00e9lior\u00e9 sur les 3 appareils entre 2013 et 2015 mais l\u2019ordinateur conserve encore son avantage. Ainsi, les investissements comme le trafic restent domin\u00e9s par l\u2019ordinateur mais on assiste enfin \u00e0 un virage mobile bien enclench\u00e9 chez les annonceurs. \u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le mobile, tout le monde en parle parce que c\u2019est devenu incontournable. Les tablettes, tout le monde en parle aussi parce que pour la premi\u00e8re fois depuis leur apparition, le march\u00e9 est en recul. Ne serait-il pas bienvenu de faire le point sur ces diff\u00e9rents devices sur fond de publicit\u00e9 en ligne ? Notre Monsieur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[105,5],"class_list":["post-419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-analyses","tag-mobile","tag-sea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maturit\u00e9 des annonceurs en SEA sur les diff\u00e9rents devices | Keyade<\/title>\n<meta name=\"description\" content=\"M\u00eame si le trafic ordinateur demeure le plus important en volume (68%), les progressions de la tablette (+13%) et du mobile (+83%) sont dignes d&#039;int\u00e9r\u00eat\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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