{"id":2927,"date":"2018-02-20T09:51:48","date_gmt":"2018-02-20T08:51:48","guid":{"rendered":"https:\/\/www.keyade.com\/agence\/?p=2927"},"modified":"2018-06-19T14:38:48","modified_gmt":"2018-06-19T13:38:48","slug":"technologie-amp-google-tente-de-reprendre-controle-web","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/technologie-amp-google-tente-de-reprendre-controle-web","title":{"rendered":"Technologie AMP : Comment Google tente de (re)prendre le contr\u00f4le du web"},"content":{"rendered":"<p style=\"text-align: justify;\">Petit rappel du contexte. C\u2019est en 2015 que les requ\u00eates mobiles ont commenc\u00e9 \u00e0 d\u00e9passer les requ\u00eates desktop sur Google dans certains pays (en France, le ratio s\u2019est invers\u00e9 en Ao\u00fbt 2017). Google avait alors lanc\u00e9 AMP (Accelerated Mobile Pages), sa technologie de chargement rapide de pages sur mobile. En substance, les \u00e9diteurs et e-commer\u00e7ants d\u00e9veloppent une version AMP de leur site mobile, page aliment\u00e9e par des donn\u00e9es stock\u00e9es dans le cache Google mais dont la vitesse rapide de chargement r\u00e9duit les abandons et g\u00e9n\u00e8re par cons\u00e9quent davantage de trafic (m\u00eame principe de fonctionnement que \u2018Instant Articles\u2019 de Facebook).<br \/>\nEn deuxi\u00e8me lecture, AMP semble surtout \u00eatre le cheval de bataille de Google pour revenir dans la course contre Facebook et Snapchat, qui donnent les coups d\u2019\u00e9perons. Ce 13 f\u00e9vrier, Google a pr\u00e9sent\u00e9 deux nouveaut\u00e9s bas\u00e9es sur sa technologie AMP\u00a0: AMP Email et AMP Stories. La premi\u00e8re vise \u00e0 rendre les courriers \u00e9lectroniques plus engageants et permet d\u2019effectuer des t\u00e2ches directement au sein d\u2019un mail (confirmer une r\u00e9servation, mettre un contenu en favori\u2026), au sein d\u2019un syst\u00e8me en vase-clos donc. La seconde ambitionne de proposer dans les r\u00e9sultats de recherche des contenus d\u2019\u00e9diteurs \u00e0 forte valeur ajout\u00e9e, dont le format ressemble beaucoup aux contenus propos\u00e9s sur la fonction Discover de Snapchat.<br \/>\nD\u00e9viant de la mission originelle du g\u00e9ant de la recherche en ligne, ces deux nouveaut\u00e9s illustrent la fa\u00e7on dont Google courbe l\u2019\u00e9chine devant les mod\u00e8les impos\u00e9s par Facebook et Snapchat. Le g\u00e9ant de Mountain View se rebiffe, et il en a les moyens\u00a0: fin 2017, le d\u00e9ploiement de son algorithme d\u2019indexation \u2018mobile-first\u2019 (qui explore en priorit\u00e9 le contenu affich\u00e9 sur mobile pour renvoyer un r\u00e9sultat) a gentiment pouss\u00e9 les \u00e9diteurs \u00e0 adopter la technologie AMP. Elle est aujourd\u2019hui utilis\u00e9e par plus de 31 millions de noms de domaines, soit une progression de +25% en 6 mois.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Petit rappel du contexte. C\u2019est en 2015 que les requ\u00eates mobiles ont commenc\u00e9 \u00e0 d\u00e9passer les requ\u00eates desktop sur Google dans certains pays (en France, le ratio s\u2019est invers\u00e9 en Ao\u00fbt 2017). Google avait alors lanc\u00e9 AMP (Accelerated Mobile Pages), sa technologie de chargement rapide de pages sur mobile. En substance, les \u00e9diteurs et e-commer\u00e7ants [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,295],"tags":[317,113,105],"class_list":["post-2927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-its-a-digital-world","category-fil-actualite","tag-amp","tag-google","tag-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AMP : Comment Google tente de (re)prendre le contr\u00f4le du web | Keyade<\/title>\n<meta name=\"description\" content=\"Les nouveaux lancements de Google, AMP Email et AMP Stories, illustrent comment le g\u00e9ant s&#039;adapte aux standards du web impos\u00e9s par Facebook et Snapchat\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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