{"id":2723,"date":"2017-11-17T10:05:18","date_gmt":"2017-11-17T09:05:18","guid":{"rendered":"https:\/\/www.keyade.com\/agence\/?p=2723"},"modified":"2017-11-17T10:05:18","modified_gmt":"2017-11-17T09:05:18","slug":"google-passe-discretement-suivi-parallele","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/google-passe-discretement-suivi-parallele","title":{"rendered":"Google passe discr\u00e8tement au suivi parall\u00e8le"},"content":{"rendered":"

Ce n\u2019est un secret pour personne que Google investit des ressources pour am\u00e9liorer l\u2019exp\u00e9rience utilisateur sur son moteur de recherche. En revanche, on ne peut pas parler d\u2019une annonce sous les feux de la rampe en ce qui concerne sa derni\u00e8re id\u00e9e en la mati\u00e8re\u2026 Car c\u2019est plut\u00f4t en catimini, sur son blog, que le g\u00e9ant am\u00e9ricain a annonc\u00e9 le d\u00e9ploiement d\u2019AdWords Parallel Tracking<\/a>.<\/p>\n

Qu\u2019est-ce que c\u2019est au juste\u00a0? Le suivi parall\u00e8le AdWords dissocie les URLs de redirection des solutions de tracking de la page de destination finale. Ainsi,\u00a0lorsqu\u2019un utilisateur de Google clique sur un lien, il est redirig\u00e9 directement sur la page de destination finale tandis que les \u00e9l\u00e9ments de tracking sont charg\u00e9s en arri\u00e8re-plan. Avantage\u00a0: une navigation plus rapide. (Gros) inconv\u00e9nient\u00a0: tous les tiers de tracking qui ne respectent pas les sp\u00e9cifications techniques impos\u00e9es par cette nouvelle m\u00e9thode ne pourront plus effectuer leurs mesures. Cela inclut notamment le passage en https de l\u2019int\u00e9gralit\u00e9 des \u00e9l\u00e9ments de tracking mais aussi des modifications cons\u00e9quentes pour les tiers qui utilisent des param\u00e8tres dynamiques de tracking charg\u00e9s \u00e0 partir de la page de destination finale. Vous pouvez consulter ici l\u2019ensemble de ces sp\u00e9cifications.<\/a><\/p>\n

Google annonce le d\u00e9ploiement du suivi parall\u00e8le pour le premier semestre 2018. Chez Keyade, nous conduisons actuellement\u00a0les chantiers technologiques n\u00e9cessaires pour adapter le tracking Madmetrics et vous contacterons dans les prochains mois pour effectuer les modifications n\u00e9cessaires. En parall\u00e8le,\u00a0nous vous invitons \u00e0 v\u00e9rifier les \u00e9ventuels impacts avec vos autres partenaires et solutions de mesure tierces.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ce n\u2019est un secret pour personne que Google investit des ressources pour am\u00e9liorer l\u2019exp\u00e9rience utilisateur sur son moteur de recherche. En revanche, on ne peut pas parler d\u2019une annonce sous les feux de la rampe en ce qui concerne sa derni\u00e8re id\u00e9e en la mati\u00e8re\u2026 Car c\u2019est plut\u00f4t en catimini, sur son blog, que le […]<\/p>\n","protected":false},"author":1,"featured_media":2725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[113,145,311],"class_list":["post-2723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-its-a-digital-world","tag-google","tag-techno","tag-tracking"],"yoast_head":"\nGoogle passe discr\u00e8tement au suivi parall\u00e8le | Keyade<\/title>\n<meta name=\"description\" content=\"Le suivi parall\u00e8le r\u00e9duit le temps de chargement des pages et am\u00e9liore l'exp\u00e9rience utilisateur mais remet \u00e9galement en cause les solutions de tracking\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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