{"id":1713,"date":"2017-08-17T13:11:58","date_gmt":"2017-08-17T12:11:58","guid":{"rendered":"https:\/\/www.keyade.com\/agence\/?p=1713"},"modified":"2017-10-20T11:58:56","modified_gmt":"2017-10-20T10:58:56","slug":"mobile-google-lance-les-universal-app-campaigns","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/mobile-google-lance-les-universal-app-campaigns","title":{"rendered":"Mobile : Google maintiendra uniquement les Universal App Campaigns"},"content":{"rendered":"<p style=\"text-align: justify;\">C\u2019est la petite annonce qui passe inaper\u00e7ue un 14 ao\u00fbt\u00a0: Google met fin aux campagnes de t\u00e9l\u00e9chargement d\u2019apps sur les r\u00e9seaux Search, Display, YouTube et AdMob. Seul le format universel (Universal App Campaigns \u2013 UAC) subsistera progressivement.<\/p>\n<p style=\"text-align: justify;\"><strong>Avantage\u00a0: plus de conversions.\u00a0<\/strong>Selon Google, les annonceurs qui optimisent les actions in-app via les campagnes universelles g\u00e9n\u00e8rent 140% de conversions suppl\u00e9mentaires par rapport \u00e0 ceux qui utilisent les campagnes AdWords classiques de t\u00e9l\u00e9chargement d\u2019apps. Les UAC s\u2019appuient sur une technologie de machine-learning qui permet d\u2019analyser des millions de signaux en temps r\u00e9els et prendre ainsi les meilleures d\u00e9cisions pour chaque publicit\u00e9. Ce gain de temps et de performance permettra aux consultants Keyade de proposer \u00e0 leurs clients des strat\u00e9gies plus cr\u00e9atives et ambitieuses pour le t\u00e9l\u00e9chargement d\u2019applications mobiles.<\/p>\n<p style=\"text-align: justify;\"><strong>Inconv\u00e9nient\u00a0: plus de ma\u00eetrise des r\u00e9seaux.<\/strong>\u00a0Les UAC seront diffus\u00e9es sur tous les r\u00e9seaux Google\u00a0: Search, Display, YouTube et AdMob,\u00a0sans information plus granulaire (r\u00e9seaux, emplacements\u2026) comme c\u2019\u00e9tait le cas avec les campagnes AdWords classiques. Il sera donc n\u00e9cessaire d\u2019adapter les strat\u00e9gies et de s\u2019assurer que les formats des publicit\u00e9s sont compatibles avec tous les devices.<\/p>\n<p style=\"text-align: justify;\">Ce changement prendra effet assez rapidement\u00a0: \u00e0 partir du 16 octobre, les campagnes UAC deviendront l\u2019unique option pour la promotion du t\u00e9l\u00e9chargement d\u2019applications, et les campagnes classiques de t\u00e9l\u00e9chargement d\u2019apps deviendront obsol\u00e8tes \u00e0 partir du 15 novembre.<\/p>\n<p style=\"text-align: justify;\">Les \u00e9quipes Keyade organisent progressivement la transition avec leurs clients. Fr\u00e9d\u00e9ric Sleiman, consultant SEA chez Keyade pr\u00e9cise :\u00a0\u00ab Comme le promettait Google, nous avons constat\u00e9 de meilleurs volumes (impressions, clics, conversions) sur les premi\u00e8res campagnes UAC que nous avons mises en place, avec un vrai gain de temps dans la gestion qui permet de mieux d\u00e9velopper la strat\u00e9gie \u00bb. Pour toute question nous vous invitons \u00e0 vous rapprocher de votre consultant d\u00e9di\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est la petite annonce qui passe inaper\u00e7ue un 14 ao\u00fbt\u00a0: Google met fin aux campagnes de t\u00e9l\u00e9chargement d\u2019apps sur les r\u00e9seaux Search, Display, YouTube et AdMob. Seul le format universel (Universal App Campaigns \u2013 UAC) subsistera progressivement. Avantage\u00a0: plus de conversions.\u00a0Selon Google, les annonceurs qui optimisent les actions in-app via les campagnes universelles g\u00e9n\u00e8rent 140% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,133],"tags":[113,105,5],"class_list":["post-1713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-its-a-digital-world","category-sea","tag-google","tag-mobile","tag-sea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile : Google lance les Universal App Campaigns | Keyade<\/title>\n<meta name=\"description\" content=\"La promotion du t\u00e9l\u00e9chargement d&#039;applications sur devices mobiles ne passera plus par les campagnes classiques AdWords mais par des campagnes universelles\" 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