{"id":1625,"date":"2017-06-14T12:34:03","date_gmt":"2017-06-14T11:34:03","guid":{"rendered":"https:\/\/www.keyade.com\/agence\/?p=1625"},"modified":"2017-10-20T11:58:56","modified_gmt":"2017-10-20T10:58:56","slug":"content-marketing-madmetrics-connecte-a-taboola","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/content-marketing-madmetrics-connecte-a-taboola","title":{"rendered":"Content Marketing : Madmetrics connect\u00e9 \u00e0 Taboola"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Dans l\u2019univers du digital, le content marketing continue de frayer son chemin. Chez Keyade, notre solution de mesure de la performance media, Madmetrics, int\u00e8gre d\u00e9sormais un connecteur avec la plateforme Taboola, leader de la d\u00e9couverte de contenus (360 milliards de recommandations d\u00e9livr\u00e9es \u00e0 plus d\u2019un milliard de visiteurs uniques chaque mois sur des sites partenaires tels que L\u2019express, BFMTV, Euronews\u2026).<\/p>\n<p>Pour les annonceurs, ce nouveau connecteur API permet\u00a0:<\/p>\n<\/div>\n<div style=\"text-align: justify;\">&#8211; de rapprocher leurs donn\u00e9es et KPIs avec la structure de campagne Taboola<br \/>\n&#8211; de piloter les campagnes Taboola de mani\u00e8re ROIste gr\u00e2ce \u00e0 l\u2019int\u00e9gration des co\u00fbts publicitaires de la r\u00e9gie<br \/>\n&#8211; d\u2019int\u00e9grer Taboola dans tous les mod\u00e8les d&#8217;attribution cross-canaux<\/div>\n<div style=\"text-align: justify;\">Taboola rejoint ainsi la liste grandissante des partenaires int\u00e9gr\u00e9s \u00e0 Madmetrics : Google Adwords, DoubleClick, Facebook, Bing, Criteo, Awin, Twitter, Tradedoubler, AppNexus, Sizmek, etc. Ces connecteurs permettent d\u2019optimiser de mani\u00e8re unique les campagnes publicitaires et apportent une r\u00e9elle valeur ajout\u00e9e par rapport aux autres outils de web analytics.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans l\u2019univers du digital, le content marketing continue de frayer son chemin. Chez Keyade, notre solution de mesure de la performance media, Madmetrics, int\u00e8gre d\u00e9sormais un connecteur avec la plateforme Taboola, leader de la d\u00e9couverte de contenus (360 milliards de recommandations d\u00e9livr\u00e9es \u00e0 plus d\u2019un milliard de visiteurs uniques chaque mois sur des sites partenaires [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[157,145],"class_list":["post-1625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lactu-digitale","tag-madmetrics","tag-techno"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Marketing : Madmetrics connect\u00e9 \u00e0 Taboola | Keyade<\/title>\n<meta name=\"description\" content=\"Madmetrics se dote d&#039;un connecteur avec Taboola, solution de d\u00e9couverte de contenus. 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