{"id":1457,"date":"2017-03-30T11:06:45","date_gmt":"2017-03-30T10:06:45","guid":{"rendered":"https:\/\/www.keyade.com\/agence\/?p=1457"},"modified":"2017-10-20T11:58:56","modified_gmt":"2017-10-20T10:58:56","slug":"seo-rich-cards-arrivent-france","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/seo-rich-cards-arrivent-france","title":{"rendered":"SEO : les Rich Cards de Google arrivent en France"},"content":{"rendered":"<p>Pour attirer l\u2019attention des internautes sur les pages de r\u00e9sultats de recherche, vous connaissez sans doute d\u00e9j\u00e0 les rich snippets\u00a0qui permettent \u00e0 Google de renvoyer un r\u00e9sultat de recherche enrichi \u00e0 partir d\u2019informations contenues dans vos pages (avis clients, note du produit, nombre de revues, prix, image\u2026).<\/p>\n<p>D\u00e9sormais, Google propose aussi les rich cards, un nouveau format enrichi d\u00e9ploy\u00e9 depuis mai 2016 aux Etats-Unis et lanc\u00e9 mondialement en mars dernier. Sur le m\u00eame principe que les rich snippets, les rich cards permettent \u00e0 votre site d\u2019appara\u00eetre de mani\u00e8re tr\u00e8s visuelle dans les r\u00e9sultats de recherche, sous forme de carrousel d\u2019images et de contenus. Disponibles sur tous les appareils, les rich cards sont particuli\u00e8rement adapt\u00e9es au mobile et sont compatibles avec les standards Google AMP (affichage rapide des r\u00e9sultats mobiles).<\/p>\n<p>Dans les faits, les rich cards sont encore limit\u00e9es \u00e0 des contenus assez sp\u00e9cifiques comme les critiques de film, les recettes de cuisine ou la restauration locale. Mais les algorithmes de Google \u00e9voluent vite et on peut tr\u00e8s bien imaginer que le format s\u2019appliquera demain au e-commerce et aux catalogues produits. En anticipation de cette \u00e9volution, l\u2019\u00e9quipe SEO de Keyade travaille d\u2019ores et d\u00e9j\u00e0 les adaptations n\u00e9cessaires sur les sites de ses clients.<\/p>\n<p>Lionel Millet, consultant SEO, analyse\u00a0: \u00ab\u00a0<em>Avec les rich cards, nous pouvons nous attendre \u00e0 une augmentation du taux de clic de l\u2019ordre de quelques points, ce qui n\u2019est pas n\u00e9gligeable sur une source de trafic gratuite dans le contexte de tension pour l\u2019affichage SEO \/ SEA\u00a0<\/em>\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour attirer l\u2019attention des internautes sur les pages de r\u00e9sultats de recherche, vous connaissez sans doute d\u00e9j\u00e0 les rich snippets\u00a0qui permettent \u00e0 Google de renvoyer un r\u00e9sultat de recherche enrichi \u00e0 partir d\u2019informations contenues dans vos pages (avis clients, note du produit, nombre de revues, prix, image\u2026). D\u00e9sormais, Google propose aussi les rich cards, un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135],"tags":[113,119],"class_list":["post-1457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO : les rich cards de Google arrivent en France | Keyade<\/title>\n<meta name=\"description\" content=\"Les rich cards permettent \u00e0 votre site internet d&#039;appara\u00eetre de mani\u00e8re plus visuelle dans les r\u00e9sultats de recherche Google. 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