{"id":1377,"date":"2017-01-12T15:05:21","date_gmt":"2017-01-12T14:05:21","guid":{"rendered":"https:\/\/www.keyade.com\/agence\/?p=1377"},"modified":"2017-01-16T15:12:55","modified_gmt":"2017-01-16T14:12:55","slug":"2017-virage-mobile-seo","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/2017-virage-mobile-seo","title":{"rendered":"2017 : le virage mobile du SEO"},"content":{"rendered":"

Ca fr\u00e9tille autour du mobile pour le SEO Google en ce d\u00e9but d\u2019ann\u00e9e ! Apr\u00e8s avoir annonc\u00e9 l\u2019arriv\u00e9e de son index \u2018mobile-first\u2019 pour 2017, Google continue de pr\u00e9ciser ses r\u00e8gles du jeu en mati\u00e8re de r\u00e9f\u00e9rencement naturel sur mobile.<\/p>\n

Premier champ de bataille : les interstitiels intrusifs, des formats publicitaires plein \u00e9cran qui apparaissent entre la consultation de deux pages web. Depuis la mise \u00e0 jour de ce 10 janvier, Google p\u00e9nalise le r\u00e9f\u00e9rencement des sites qui diffusent des interstitiels publicitaires entre la page de r\u00e9sultats de recherche et le site de l\u2019annonceur (pas de p\u00e9nalisation pour les interstitiels diffus\u00e9s entre deux pages du site). Sont exclus de cette nouvelle r\u00e8gle (qui s\u2019applique aussi bien sur mobile que sur ordinateur) les interstitiels d\u2019information quant \u00e0 l\u2019usage de cookies, les interstitiels de v\u00e9rification d\u2019\u00e2ge et les interstitiels qui utilisent un espace raisonnable sur l\u2019\u00e9cran.<\/p>\n

Google \u00e9tiqu\u00e8tera \u00e9galement \u2018not mobile-friendly\u2019 les sites dont les pages se chargent trop lentement sur mobile. Cela parait \u00e9vident, mais jusqu\u2019ici, Google indiquait n\u2019utiliser que la vitesse de chargement des pages sur ordinateur, indicateur au final non pertinent pour plus de la moiti\u00e9 du trafic.<\/p>\n

Pour les sp\u00e9cialistes du SEO, 2017 sera donc une ann\u00e9e centr\u00e9e sur le mobile.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ca fr\u00e9tille autour du mobile pour le SEO Google en ce d\u00e9but d\u2019ann\u00e9e ! Apr\u00e8s avoir annonc\u00e9 l\u2019arriv\u00e9e de son index \u2018mobile-first\u2019 pour 2017, Google continue de pr\u00e9ciser ses r\u00e8gles du jeu en mati\u00e8re de r\u00e9f\u00e9rencement naturel sur mobile. Premier champ de bataille : les interstitiels intrusifs, des formats publicitaires plein \u00e9cran qui apparaissent entre […]<\/p>\n","protected":false},"author":1,"featured_media":1379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135],"tags":[113,105,119],"class_list":["post-1377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google","tag-mobile","tag-seo"],"yoast_head":"\nGoogle va p\u00e9naliser les interstitiels publicitaires | Keyade<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s l'index 'mobile-first', Google continue le virage mobile du SEO en p\u00e9nalisant les interstitiels publicitaires sur mobile\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/en\/2017-virage-mobile-seo\" \/>\n<meta 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