{"id":1365,"date":"2017-01-13T14:20:25","date_gmt":"2017-01-13T13:20:25","guid":{"rendered":"https:\/\/www.keyade.com\/agence\/?p=1365"},"modified":"2017-01-16T14:50:27","modified_gmt":"2017-01-16T13:50:27","slug":"soldes-dhiver-2017-1er-jour","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/soldes-dhiver-2017-1er-jour","title":{"rendered":"Soldes d&#8217;hiver 2017 : comment s&#8217;est pass\u00e9 le 1er jour ?"},"content":{"rendered":"<p style=\"text-align: justify;\">Mercredi 11 janvier \u00e0 8h, tout Keyade \u00e9tait sur le pont pour le coup d&#8217;envoi des soldes d&#8217;hiver. Sophie Langlois, directrice digital media, partage un retour \u00e0 chaud :<\/p>\n<p style=\"text-align: justify;\">&#8220;Cette ann\u00e9e encore, les internautes sont au rendez-vous malgr\u00e9 les ventes priv\u00e9es et les op\u00e9rations sp\u00e9ciales qui ne discontinuent pas depuis le Black Friday (24 novembre). A la fin du premier jour, nous observons pour l&#8217;ensemble de nos annonceurs une croissance globale des ventes de 20% \u00e0 50%, pour des budgets \u00e9quivalents (hors probl\u00e8mes li\u00e9s au site ou au stock). En SEA, les CPC sont globalement stables ou en l\u00e9g\u00e8re augmentation mais la v\u00e9ritable rupture vient du mobile, dont le trafic a (encore!) explos\u00e9. Dans certains cas, il g\u00e9n\u00e8re m\u00eame plus de trafic que l&#8217;ordinateur, avec une participation au revenu forte et toujours en croissance.<\/p>\n<p style=\"text-align: justify;\">Pour la suite de ce marathon qui dure un mois et demi, nous comptons poursuivre les tactiques adopt\u00e9es : ad customizers dans les annonces SEA (qui permettent l&#8217;actualisation dynamique des stocks ou la mise en place de comptes \u00e0 rebours), labels dans les campagnes Google Shopping pour optimiser la diffusion, strat\u00e9gies d&#8217;audiences, responsive ads sur le r\u00e9seau display ou encore formats dynamiques sur Facebook&#8230;<\/p>\n<p style=\"text-align: justify;\">Bien entendu, nous partagerons avec nos annonceurs une \u00e9tude globale plus compl\u00e8te \u00e0 la fin de l&#8217;op\u00e9ration.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercredi 11 janvier \u00e0 8h, tout Keyade \u00e9tait sur le pont pour le coup d&#8217;envoi des soldes d&#8217;hiver. Sophie Langlois, directrice digital media, partage un retour \u00e0 chaud : &#8220;Cette ann\u00e9e encore, les internautes sont au rendez-vous malgr\u00e9 les ventes priv\u00e9es et les op\u00e9rations sp\u00e9ciales qui ne discontinuent pas depuis le Black Friday (24 novembre). [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[5,59,129],"class_list":["post-1365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-its-a-digital-world","tag-sea","tag-socialmedia","tag-soldes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Soldes d&#039;hiver 2017 : comment s&#039;est pass\u00e9 le 1er jour ? | Keyade<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s la journ\u00e9e du mercredi 11 janvier, l&#039;agence observe une croissance globale de 20% \u00e0 50% en moyenne par rapport \u00e0 2016, \u00e0 budgets \u00e9quivalents\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/en\/soldes-dhiver-2017-1er-jour\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soldes d&#039;hiver 2017 : comment s&#039;est pass\u00e9 le 1er jour ? 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