{"id":1343,"date":"2016-12-06T14:30:54","date_gmt":"2016-12-06T13:30:54","guid":{"rendered":"https:\/\/www.keyade.com\/agence\/?p=1343"},"modified":"2016-12-16T15:26:33","modified_gmt":"2016-12-16T14:26:33","slug":"amazon-marketing-services-mars-petcare","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/amazon-marketing-services-mars-petcare","title":{"rendered":"Amazon Marketing Services"},"content":{"rendered":"<p style=\"text-align: justify;\">Avec des millions de r\u00e9f\u00e9rences et un service logistique de pointe, Amazon est le 1er site e-commerce dans de nombreux pays. Depuis 2012, la plateforme fait \u00e9voluer une solution marketing pour aider ses vendeurs \u00e0 augmenter leur visibilit\u00e9 et faire d\u00e9couvrir leurs produits. Amazon propose aujourd\u2019hui trois formats publicitaires au sein de son offre Amazon Marketing Services :<\/p>\n<p style=\"text-align: justify;\">&#8211; <strong>Sponsored Products<\/strong> : un format destin\u00e9 \u00e0 booster les ventes. Les publicit\u00e9s apparaissent en haut, en bas ou sur le c\u00f4t\u00e9 des pages de r\u00e9sultats de recherche.<\/p>\n<p style=\"text-align: justify;\">&#8211; <strong>Headline Search Ads<\/strong> : un format destin\u00e9 \u00e0 capter l\u2019attention des visiteurs. Les publicit\u00e9s apparaissent au-dessus de la liste des r\u00e9sultats de recherche avec un visuel personnalis\u00e9.<\/p>\n<p style=\"text-align: justify;\">&#8211; <strong>Product Display Ads<\/strong> : un format adapt\u00e9 aux objectifs de branding. Les publicit\u00e9s apparaissent sur les pages produits, les pages d\u2019avis et de remerciements.<\/p>\n<p style=\"text-align: justify;\">Les deux premiers formats fonctionnent au ciblage par mots-cl\u00e9s avec un mod\u00e8le au co\u00fbt par clic, tandis que le dernier format repose sur un ciblage par produit ou int\u00e9r\u00eat. Les trois formats sont adapt\u00e9s \u00e0 l\u2019ordinateur comme au mobile.<\/p>\n<p style=\"text-align: justify;\">D\u00e9but novembre, Keyade et Mediacom ont mis en place une vingtaine de campagnes Amazon Marketing Services pour 6 marques de Mars Petcare, notamment pour\u00a0apporter du trafic incr\u00e9mental en plus du\u00a0display branding sur le r\u00e9seau Google.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec des millions de r\u00e9f\u00e9rences et un service logistique de pointe, Amazon est le 1er site e-commerce dans de nombreux pays. Depuis 2012, la plateforme fait \u00e9voluer une solution marketing pour aider ses vendeurs \u00e0 augmenter leur visibilit\u00e9 et faire d\u00e9couvrir leurs produits. Amazon propose aujourd\u2019hui trois formats publicitaires au sein de son offre Amazon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[173],"class_list":["post-1343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-its-a-digital-world","tag-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mars Petcare teste Amazon Marketing Services | Keyade<\/title>\n<meta name=\"description\" content=\"Amazon Marketing Services regroupe 3 offres : Sponsored Products, Headline Search et Product Display Ads. 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