{"id":1201,"date":"2016-11-10T18:17:23","date_gmt":"2016-11-10T17:17:23","guid":{"rendered":"http:\/\/www.keyade.com\/agence\/?p=1201"},"modified":"2016-11-17T19:27:55","modified_gmt":"2016-11-17T18:27:55","slug":"responsive-ads-sur-google-display-network","status":"publish","type":"post","link":"https:\/\/www.keyade.com\/en\/responsive-ads-sur-google-display-network","title":{"rendered":"Les Responsive Ads arrivent sur Google Display Network"},"content":{"rendered":"<p style=\"text-align: justify;\">Le responsive est entr\u00e9 dans le vocabulaire du web depuis quelques ann\u00e9es d\u00e9j\u00e0 mais il aura fallu attendre la seconde partie de 2016 pour r\u00e9ellement voir se d\u00e9velopper le concept dans la publicit\u00e9. Lors de son Performance Summit de mai dernier, Google avait annonc\u00e9 l\u2019arriv\u00e9e d\u2019annonces natives sur son r\u00e9seau display : en programmatique via DoubleClick ou sur Adwords avec le nouveau format Responsive Ads, disponible depuis environ 1 mois.<\/p>\n<p style=\"text-align: justify;\">Comme son nom l\u2019indique, le format Responsive Ads permet d\u2019afficher des annonces automatiquement ajust\u00e9es en taille et en apparence aux emplacements du r\u00e9seau display. D\u00e9sormais, les annonceurs ne fournissent plus de publicit\u00e9s enti\u00e8rement con\u00e7ues mais simplement une s\u00e9rie d\u2019\u00e9l\u00e9ments (titre, visuel, logo, page de destination, message, call-to-action\u2026) qui permettront \u00e0 Adwords d\u2019adapter chaque publicit\u00e9 \u00e0 un emplacement. Ainsi, une m\u00eame annonce peut appara\u00eetre sous la forme d\u2019une banni\u00e8re native, d\u2019une banni\u00e8re texte ou d\u2019une banni\u00e8re classique sur diff\u00e9rents sites.<\/p>\n<p style=\"text-align: justify;\">Selon Google, les Responsive Ads devraient enregistrer environ 20% de conversions suppl\u00e9mentaires par rapport aux annonces textuelles pour un co\u00fbt d\u2019acquisition r\u00e9duit d\u2019un tiers. Par ailleurs, toujours selon Google, ce format permet d\u2019apporter plus de cr\u00e9ativit\u00e9 graphique aux annonces natives, qui sont vues en moyenne 53% de plus que les banni\u00e8res classiques. A terme, les Responsive Ads devraient devenir le format par d\u00e9faut sur le r\u00e9seau display de Google.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le responsive est entr\u00e9 dans le vocabulaire du web depuis quelques ann\u00e9es d\u00e9j\u00e0 mais il aura fallu attendre la seconde partie de 2016 pour r\u00e9ellement voir se d\u00e9velopper le concept dans la publicit\u00e9. Lors de son Performance Summit de mai dernier, Google avait annonc\u00e9 l\u2019arriv\u00e9e d\u2019annonces natives sur son r\u00e9seau display : en programmatique via [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[165,113,159,5],"class_list":["post-1201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea","tag-dynamique","tag-google","tag-remarketing","tag-sea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les Responsive Ads arrivent sur Google Display Network | Keyade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/en\/responsive-ads-sur-google-display-network\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Responsive Ads arrivent sur Google Display Network | Keyade\" \/>\n<meta property=\"og:description\" content=\"Le responsive est entr\u00e9 dans le vocabulaire du web depuis quelques ann\u00e9es d\u00e9j\u00e0 mais il aura fallu attendre la seconde partie de 2016 pour r\u00e9ellement voir se d\u00e9velopper le concept dans la publicit\u00e9. 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