{"id":10891,"date":"2022-05-12T14:28:24","date_gmt":"2022-05-12T13:28:24","guid":{"rendered":"https:\/\/www.keyade.com\/en\/?page_id=10891"},"modified":"2022-05-12T14:32:39","modified_gmt":"2022-05-12T13:32:39","slug":"data-innovations","status":"publish","type":"page","link":"https:\/\/www.keyade.com\/en\/data-innovations","title":{"rendered":"Data & Innovations"},"content":{"rendered":"\n
<\/span>\"\"
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Data & Innovation<\/h1>\n\n\n\n

We develop innovative services and custom technological solutions to make your digital transformation a success<\/p>\n<\/div><\/div>\n\n\n\n

Solving your most advanced digital challenges<\/h2>\n\n\n\n

At Keyade, we help you align your short-term needs and your long-term<\/strong> goals and work with you to implement and manage the changes to make them happen. We can handle all types of issues related to media activation<\/strong> across all levers.<\/p>\n\n\n\n

Data is a highly strategic raw material. We offer a full range of personalized services to enable you to easily create the data and analytics environments that are essential to your media performance model of choice.<\/p>\n\n\n\n

We work with you to design solutions for each digital challenge you face, through a range of services including:<\/p>\n\n\n\n

Consulting<\/td>Technological Solutions Development<\/td><\/tr>
Management \/ Production<\/td>Training<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Data collection<\/h2>\n\n\n\n

Collect, measure, store and structure data throughout your entire media ecosystem (websites, CRM, third-party suppliers, ad platforms, tech partners, etc.)<\/p>\n\n\n\n

  • Google Tag Manager<\/li>
  • Google Analytics<\/li>
  • Cookieless tracking (Server Side GTM, Facebook CAPI, etc.)<\/li>
  • Custom server-to-server tracking<\/li>
  • API connectors<\/li>
  • Custom Keyade technology to boost your ad media performance<\/li><\/ul>\n\n\n\n

    Data-driven media strategy<\/h2>\n\n\n\n

    We help you configure and activate advanced solutions needed to define and deploy new business projects and\/or digital transformation operations. <\/p>\n\n\n\n

    • Search Ads 360 & Campaign Manager<\/li>
    • Google Cloud Platform<\/li>
    • Media Audit & Account Restructuring<\/li>
    • Ad services internalization support<\/li><\/ul>\n\n\n\n

      \u201cOver the last years, Keyade teams have successfully supported our efforts to acculturate our SEA lever internally and have brought the necessary BI and data resources and skills to meet our need to take the data-driven management of our SEA campaigns to the next level.\u201d<\/p>Thomas D\u00e9jardin, Head of Traffic, Media & CRM, La Redoute<\/cite><\/blockquote><\/figure>\n\n\n\n

      Data Engineering & Architecture<\/h2>\n\n\n\n

      Development and deployment of custom solutions built on your data flows to allow you to make full use of them and maximize your ad media effectiveness. <\/p>\n\n\n\n

      • Feed Management<\/li>
      • CSS<\/li>
      • Local Inventory Ads<\/li>
      • CRM data management<\/li>
      • CRM data automation<\/li>
      • Custom data-oriented solutions<\/li><\/ul>\n\n\n\n

        Data Visualization<\/h2>\n\n\n\n

        Creation of custom dashboards, reporting interface configurations, third-party feed tools, etc.<\/p>\n\n\n\n

        • Google Data Studio<\/li>
        • Ad-hoc dashboards<\/li>
        • Custom feeds: API, FTP, email, Big Query, etc.<\/li><\/ul>\n\n\n\n

          “For over 10 years Keyade has been creating custom technological solutions to help us address and solve each of our digital performance challenges. In the last few years Keyade Data & R&D teams have helped us set up a complete server-to-server tracking environment that allows us to anticipate regulatory changes and stay a step ahead of the market. Its best-in-class solutions include a data visualization tool which not only provides a complete overview of our digital ad spending and profitability at a macro level, but also leverages our internal marketing databases to easily provide accurate data feeds to our partners and other in-house departments.”<\/em><\/p>Marion Graff, VP Acquisition Europe @ Meetic<\/cite><\/blockquote><\/figure>\n\n\n\n

          R&D and Tech: a dedicated team<\/h2>\n\n\n\n

          Keyade has been steeped in an innovative high-tech culture since its founding in 2006. We have created, and continue to develop, a powerful media performance measurement technology solution offered as a full-featured SaaS.<\/p>\n\n\n\n

          This technology and its apps are used across all of Keyade’s Data & Innovations offers and services.<\/p>\n\n\n\n

          \"\"<\/figure>\n\n\n\n

          To this day, Keyade continues to invest 10% of its revenue into research and development, with a 10-strong R&D team dedicated to  technological projects for our clients.<\/p>\n\n\n\n

          Recognized innovation<\/h2>\n\n\n\n
          \n
          \n
          \"\"<\/figure>\n<\/div>\n\n\n\n
          \n

          Keyade has been awarded the Innovation Prize<\/strong> at the Grand Prix du Search event in 2020, for their client Norauto.<\/p>\n\n\n\n

          Keyade and Norauto were rewarded for the innovative Search & Data device they have implemented (Gold Medal in the Search & Data category<\/strong>) and their ability to put SEA at the core of a long-term omnicanal business approach.<\/p>\n<\/div>\n<\/div>\n\n\n\n

          \n
          \n
          \"\"<\/figure>\n<\/div>\n\n\n\n
          \n

          In 2019, along with the Best Agency of the Year award, Keyade was awarded the Gold Medal in the Search & IA category<\/strong> at the Grand Prix du Search event.<\/p>\n\n\n\n

          In doing so, the jury rewarded a significant and innovative technological advance in the world of search: the ability to reintegrate our clients\u2019 offline CRM data into automated campaign management platforms such as Search Ads 360.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Solving your most advanced digital challenges At Keyade, we help you align your short-term needs and your long-term goals and work with you to implement and manage the changes to make them happen. We can handle all types of issues related to media activation across all levers. Data is a highly strategic raw material. We […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10891","page","type-page","status-publish","hentry"],"yoast_head":"\nData & Innovations - Keyade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyade.com\/en\/data-innovations\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data & Innovations - Keyade\" \/>\n<meta property=\"og:description\" content=\"Solving your most advanced digital challenges At Keyade, we help you align your short-term needs and your long-term goals and work with you to implement and manage the changes to make them happen. 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