{"version":"1.0","provider_name":"Keyade","provider_url":"https:\/\/www.keyade.com\/en","author_name":"Keyade","author_url":"https:\/\/www.keyade.com\/en\/author\/keyade_wp","title":"DPA sur Facebook dans un objectif d'App Install - Keyade","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"P1T6W0RWPC\"><a href=\"https:\/\/www.keyade.com\/en\/dpa-sur-facebook-dans-un-objectif-dapp-install\">DPA sur Facebook dans un objectif d&#8217;App Install<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.keyade.com\/en\/dpa-sur-facebook-dans-un-objectif-dapp-install\/embed#?secret=P1T6W0RWPC\" width=\"600\" height=\"338\" title=\"&#8220;DPA sur Facebook dans un objectif d&#8217;App Install&#8221; &#8212; Keyade\" data-secret=\"P1T6W0RWPC\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.keyade.com\/en\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.keyade.com\/en\/wp-content\/uploads\/2018\/07\/DPA-Facebook-Mobile-App-Install.jpg","thumbnail_width":1440,"thumbnail_height":1080,"description":"Fin Q1 2018, Keyade a lanc\u00e9 des campagnes de t\u00e9l\u00e9chargement d\u2019application mobile sur Facebook pour l\u2019un de ses annonceurs retailers. Malgr\u00e9 la pr\u00e9cision des ciblages et la r\u00e9gularit\u00e9 des optimisations, ces campagnes obtenaient de faibles r\u00e9sultats, avec des co\u00fbts de t\u00e9l\u00e9chargement tr\u00e8s sup\u00e9rieurs \u00e0 l\u2019objectif-cible. Julien Violy, Consultant Social Media chez Keyade, expose le challenge\u00a0: [&hellip;]"}