Facebook
Advertising
Brand/Product promotion and fan acquisition via facebook display banners
Facebook and Keyade
These days, everyone wants to "get in on Facebook", but unfortunately, not everyone has a solid strategy. The social network's reach and power make it a must-have for any campaign.
There is a dizzying array of available tools: fan pages, community-building, applications, promotions, landing page ads, etc.
Rather than spread ourselves thin, we've decided to deliver top results by sticking to what we know best: ads, ads, and nothing but ads. Keyade manages the famed thumbnail ads for its clients (Meetic, Betclic, OLX, Parrot with the AR Drone, etc.) around the world, with varied and specific objectives, such as generating traffic on a fan page or the advertiser's website, and measuring sales.
Organization
A dedicated team can stretch optimization to its limits—and beyond. Our close relationship with the Facebook teams allows us to benefit from beta versions of all their latest management tools.
Additionally, our Keyade tracking system allows us to fully optimize banner and ads down to the smallest detail, based on realtime Facebook data via API as well as all of our advertiser's key metrics. Significant campaigns are continually refreshed in order to capture the attention of the target audience.
Global
As with Search Marketing, Keyade manages Facebook campaigns in a large number of countries. China aside (where Facebook is blocked), Keyade relies on its Paris-based international team to create and optimize campaigns around the world (learn more).
Cross-channel interactivity
Advertising on Facebook raises a recurring question: Should one only launch a visibility/notoriety campaign, or is it also possible to create campaigns generating a direct ROI? Answer: There's no one-size-fits-all global approach; each case has to be judged on its own merits.
However, what we do know is that there is significant interactivity between Facebook and the search engines. For example, it seems that between 7% and 50% of additional sales* where the last channel was a brand's sponsored link, originated with a click on a Facebook ad campaign. This interactivity is worth studying closely in order to better quantify results generated by the social network.
* source: Madmetrics / Keyade
14
Number of countries targeted by Facebook campaigns managed by Keyade
